Post by account_disabled on Jan 23, 2024 4:34:11 GMT
Kateryna answered one of the questions asked in her Telegram channel "Not just an editor" . What exactly should you ask the author? The main parameters of the task are who is the audience of the text, where will it be published, where will people come to it, what should they do or think in the end. This information is usually prescribed in the task, but if something is not there, it should be clarified. Why do the task - what is the client's goal, what effect does he expect, why does he do this and not otherwise. For example, why does he want to publish an article on this external platform, and not on another, what is expected from it, what result will be good and what will be bad. What does the client expect from you - in what form does he want to receive the text and how will it be evaluated. For example, the author can ask what to send the text, where it is better to take illustrations for the article, ask to show references of successful texts.
What are the exact terms - when the client wants to see the C Level Executive List result and why. You can immediately discuss another term if this one does not suit you. Where is the best place to get an invoice for an article - is there internal information that can be consulted, is it possible to turn to a company expert or do we need to look for an external one, are there reliable sources of data that the client can advise. What are the limitations - what else should you consider? For example, if you were ordered a text for a landing page, there may be technical limitations - it is not always possible to implement what the copywriter came up with, or a limit on the number of characters in the text, if it is an advertising booklet, or information that should not be written about, if it is an article.
What has already been done in this direction before. For example, if you ordered an article on an external site, ask for a link to past articles, specify what the result was. This is important to understand what is working and how to do better. If they are asking for a blog article, you can ask which pre-made articles worked best. Who and how will receive the text - one person or several, in what terms you will receive feedback. What exactly should not be done Say you have no questions First, you look disinterested in the project. Secondly, white spots are often specially left in the task - just to check whether a person sees them or not, how he communicates, how he constructs his work. By not asking questions, you lose the opportunity to make the right impression on the client. Mindlessly copying someone else's list of questions For example, there is a list of questions from Bureau Gorbunov .
What are the exact terms - when the client wants to see the C Level Executive List result and why. You can immediately discuss another term if this one does not suit you. Where is the best place to get an invoice for an article - is there internal information that can be consulted, is it possible to turn to a company expert or do we need to look for an external one, are there reliable sources of data that the client can advise. What are the limitations - what else should you consider? For example, if you were ordered a text for a landing page, there may be technical limitations - it is not always possible to implement what the copywriter came up with, or a limit on the number of characters in the text, if it is an advertising booklet, or information that should not be written about, if it is an article.
What has already been done in this direction before. For example, if you ordered an article on an external site, ask for a link to past articles, specify what the result was. This is important to understand what is working and how to do better. If they are asking for a blog article, you can ask which pre-made articles worked best. Who and how will receive the text - one person or several, in what terms you will receive feedback. What exactly should not be done Say you have no questions First, you look disinterested in the project. Secondly, white spots are often specially left in the task - just to check whether a person sees them or not, how he communicates, how he constructs his work. By not asking questions, you lose the opportunity to make the right impression on the client. Mindlessly copying someone else's list of questions For example, there is a list of questions from Bureau Gorbunov .